Alexia James: NFT Specialist

Kenrick Morgan
Kenrick Morgan

March 8, 2022

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The non-fungible token (NFT) space is male-dominated, but women like Alexia James are pursuing their passion while quickly making their mark on the NFT scene.

James, a Trinidad native who moved to Jamaica for academic pursuits, established herself as a resource for all things NFT and has been featured in numerous magazines and at conferences representing the Caribbean and the push towards a more technologically savvy region.

In her own words, an NFT operates like a certificate of ownership and provenance; a digital asset that is uniquely owned by a single person and cannot be reproduced or replaced; a one in a million. But NFTs aren’t the only unique thing she had to share.

These are eight questions with Alexia James, NFT specialist:

  1. What makes NFTs so special?
    The first thing that makes NFTs so special is the financial opportunities that people are making with them. But what also makes them special is the art and people being able to put themselves out there. It’s not just static art, but people can now create NFTs from poems, songs, and even dance moves. But seeing the creative ideas out there is really so interesting for me.
  2. You were born and raised in Trinidad, why did you decide to come to Jamaica?
    I came to Jamaica for UWI (The University of the West Indies). So I went to university here in about 2015. That’s a really long time now! Even funnier, I came here knowing nobody, and over the years, I just made all these connections. And then I got into marketing and hosting events, so that was great. So after my degree, I went back home, but I got an offer for a job out here, so I came back in 2018 and have been here since. I think it makes me really unique, though, in terms of my skill set and diversity, and helped to cement my love for different Caribbean cultures.
  3. When you aren’t out changing the technology space, what else do you like to do in your free time?
    Even though COVID is still there, I really love adventure. I love being in nature. I am for sure a water baby. I love going to the country and going to beaches. And, of course, travelling. I love meeting new people and sharing and learning cultures. And for sure, I love carnival.
  4. What is your favourite dish from Jamaica and your favourite from Trinidad?
    I know it may be a little cliché, but I love ackee and salt fish, plus I’ve never had ackee and salt fish before coming here. So that was great. For Trinidad, there is so much, but I would say authentic Trini roti. In Jamaica, you refer to roti as just the skin (the flour pastry), but in Trinidad, the roti has the meat in there, the potato in there and everything wrapped up. And it is AAMAAZING!
  5. You describe yourself as an eclectic global marketer. Why?
    Well, just as I’m not bound to any one country, I have the privilege to go between both (Trinidad and Jamaica). I think it is the same thing for marketing. I’ve been able to travel the world, do pitch competitions, and communicate with audiences all over the world. So I was able to take all that experience and transpose it to marketing here in Jamaica. I think it is important to make your skills and experience transferable from one place to the next, and I’ve had the chance to do so, making me versatile in a lot of different areas when it comes to marketing.
  6. How do you establish yourself with your clients, like for ‘a night in the metaverse’?
    The first thing is, if you don’t put out your work, no one is going to know you exist. And as much as imposter syndrome is a real thing where you don’t want to talk about yourself, we have to. So even for social media platforms like Twitter, I talk about myself a lot there. And that’s just what happened. Even with my guide for NFTs, a friend encouraged that I put out one. I did, and before you know it, people were reaching out. So it may not be perfect, but be proud of yourself and put yourself out there.
  7. People have said cryptocurrency is the Internet’s money. What are your thoughts on that?
    I agree, but I don’t want to say just the Internet. They do operate on the blockchain, which is on the Internet, but that almost limits crypto’s potential. Cryptocurrencies have the potential to be everybody’s everyday money.
  8. Any advice to those looking to get into the NFTs, Web3, or the cryptocurrency wave?
    Take advantage of everything that’s in front of you. Even if you don’t understand it, don’t let it be a hindrance to being a part of the movement.

James believes the future of NFTs for the average person could very well be one that is filled with phones sharing crypto-wallet information for the purchasing of goods, sharing NFTs for the preservation of unique artworks, or even bartering some new technology on the horizon.

Kenrick Morgan


Kenrick Morgan


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