Imagine walking into a room and you’re not only noticed but remembered.

In this day and age, because of technology, we have access to the world of fashion without having to book a flight and endure the nuances that are married to travel. Bringing to Jamaica unique fashion pieces from the continent of Africa is one of Kingston’s most sought-after clothing stores that never disappoints when a special occasion is on the horizon. Catering to all shapes and sizes, embedded in each stage of life, this museum-like vogue house appeals to the unique style of every man, woman, and child.

Jamaicans have now become very aware of themselves, embracing Afrocentrism by promoting black culture in various ways. Fashion just happens to be a fun and light way that seeks to express that which means more than just what the eyes can see.

With bold prints, utilising colours that evoke a wide array of feelings, beaded works, usage of brass, and other materials from different tribes found in various parts of Africa, a Jamaican designer who resides in Lagos, Nigeria, supplies Deean Fontain, owner and curator at EtAl Store, with extravagantly beautiful statement pieces that can be paired with almost anything in your closet.

Ready to step out of your comfort zone and add to your personal style? You can find EtAl Store Monday – Saturday between 10 a.m. and 7 p.m. at 9-11 Phoenix Avenue in Kingston, Jamaica or simply follow them on Instagram to view their extensive catalogue @etalstore.

Story by Jessica Harrison

jessica.harrison@gleanerjm.com