Georgia Crawford-Williams: Innovative entrepreneur behind award-winning LifeSavers Wipes

Keisha Hill
Keisha Hill

April 26, 2022

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THE DISTINGUISHED — SCIENCE AND TECHNOLOGY

Georgia Crawford-Williams is living out her dream as a teacher, helping her students come into their own and achieve their dreams. She is a university lecturer, PhD candidate, CAPE tutor, author, radio host and entrepreneur.

As a dynamic consultant and project lead, she has a demonstrated history of working in programme development, monitoring and evaluation. Her key skills include education, sociology, community building, sales, research, organisational behaviour and capacity building.

As an entrepreneur, she has dedicated her time to helping individuals find trained professionals to assist with their business needs. She has never given up on her entrepreneurial dream and started who-to-use.com, a website that also allows people to post available jobs for professionals.

She is also the founder of Strategic Engagements, an entity that provides high-quality, web-based applications and customised corporate training for public and private sector organisations.

“I am a sociologist, so automatically, I love people, and one of my main goals is to empower the lives of others. I think there are so many ways that empowering others can be done. It is always something else for me to always think of something to make the lives of people a little better,” Crawford-Williams said.

Her latest innovation, LifeSavers Wipes, a locally conceptualised product, has been making waves. The product won the top prize for Best New Product Globally at the International Design Excellence Awards (IDEA),which sees the locally developed product now joining the ranks of past winners, including Huggies Pull-ups, Purex three-in-one laundry sheets, Lysol disinfectant wipes and Procter & Gamble’s Swiffers in an exclusive group of innovative products set to become game changers in the engineered fabrics industry.

The line of LifeSavers products, which includes personal hygiene wipes/toilet paper, was designed to indicate to users if they are unwell. It changes in colour in cases where health abnormalities are detected in the urine.

Crawford-Williams, who acted as team lead for the product along with other local scientists, said that she along with her team members were all very proud of the nominations and awards, especially because the product, for which she holds the patent, was researched and developed right here on the island in labs at The University of the West Indies.

“It is always good when efforts are recognised. It says so much about Jamaica and the fact that we can showcase that our pool of talented individuals are good at many things. We are not limited by our circumstances, and we want young people to see that they can do any and everything once they put their minds to it,” Crawford-Williams said.

Her ambition keeps driving her to try new things, and while this is the case, many would not know that this vibrant woman was born in Kingston and raised in a lane off Hagley Park Road so small that they gave it the name, ‘Small Lane’.

She has four siblings – three sisters and one brother whom many Jamaicans know – politician Damion Crawford. While she came from humble beginnings, Crawford-Williams admitted that she did not even know that she was poor until she attended high school.

Not that she was treated differently, but when she said that she had to go catch water outside, people would ask her why she would need to do that. That is when she realised the difference in her lifestyle. Despite the disparity, Crawford never needed anything and lived a very happy and fulfilling childhood.

These great memories are what she wants to place in her children’s life. Crawford-Williams is married to Emil Williams and has three children, Rheanna, Ghianne-Sky, and Nathan George.

Despite her busy schedule, she finds the time to play with her children and teaches them how to play dandy shandy, hopscotch, and Chinese skip. She makes her own dolls with them and although she said she is not good at it, doing it with them is perfect for her.

She admitted that there is no such thing as the superwoman who perfectly balances everything – job, wife and mother – but she does try to give them as much attention as they need. Crawford-Williams insists on giving them a bit of her childhood.

Her entrepreneurial endeavours have also led her to receive the Ignite Business Award from the Development Bank of Jamaica, winning Jamaica’s Digital Innovations Challenge and being awarded top 10 Caribbean tech entrepreneurs by the International Development Bank Entrepreneurship Programme for Innovation in the Caribbean in 2016.

keisha.hill@gleanerjm.com

Keisha Hill

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Keisha Hill

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