The term self-care is synonymous with women indulging in beauty regimens. But the world is slowly but surely changing. Men are beginning to take metro pride in their appearances and are already benefiting greatly from the practice of engaging in good skin and body care techniques. Ettenio has joined the pampering party with a line of personal care products.
Ettenio’s CEO Antoinette Davis said that after successfully formulating hair and body care lines for women, it was time to explore the same treatment for the modern man. The For Him care collection is the result of four years of research and testing to develop products. “Made with the same care as others in the Ettenio line, these products will deliver excellent results in fewer steps for men who are on the go. The need for soft and healthy hair and skin is not just a desire for women, but for men as well, so we believed that creating this line was necessary to help men to take care of themselves,” she told Flair.
The Jamaican brand is a trusted and reliable beauty source committed to providing skin and hair care solutions using only high-quality plant-based ingredients to deliver clinically validated results. All of Ettenio’s products are free of parabens, mineral oil, sulphate, petroleum, silicone, and allergens. They contain no artificial colouring and fragrances and have never been tested on animals.
The featured line includes the Ettenio For Him Beard Oil and Hair Growth Serum, made with over 13 premium and essential oils; the Energizing Facial Cleanser, a three-in-one face wash that can be used as a cleanser, exfoliator, and mask; the Double Duty Conditioning Shampoo, specially formulated with Vitamin B5 and a blend of over 13 herbs and Jamaican sugar cane extract; and the Energizing Body Wash, which nourishes, soothes, and heals the skin with powerful ingredients like cocoa butter and glycerin that will assist with keeping your skin silky smooth.
Davis gave insight into just how the products have worked for clients. “The Double Duty, for example, is a shampoo that conditions as well. It controls water loss, improves manageability while gently cleansing your hair. But I’ve received feedback that it even assists with scalp issues like dandruff. We’ve heard these and so many positive things already, so we are quite excited to bring the For Him line to the world to help men who want to improve their skin and hair care. We’re looking forward to seeing even more positive stories in the upcoming months,” she said.
The company even jumped on the love train by supplying a customised gift package for him on Valentine’s Day. According to Davis, self-care and gifting should not be subjected to or defined by gender. Men should receive equal amounts of care, so she included a male gift box for the season.
The set for men included Kingston 62 Jamaican Gold Rum, Ettenio For Him Exfoliating Cleanser, Ettenio for Him Beard Oil, Ettenio for Him Double Duty Conditioning Shampoo, a glass tumbler and Nutz About U Trail Mix.
“Ettenio continues to expand its horizons, growing from a few products for hair eight years ago, to now having a line-up of over 70 products for skin, hair, and home that target the challenges experienced by both men and women. The new gifts represent the entire line as well as the company’s new interest in partnerships, evident in the inclusion of snacks made by Mandeville-based company Nutz About U,” she revealed.
For more information, visit their website www.ettenio.com or follow on social media Instagram: @ettenio or Facebook: @etteniojamaica.