Styling with Jesse

Rocheda Bartley
Rocheda Bartley

December 30, 2019

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She has been pushed to suicidal thoughts, depression, and bouts of anxiety, just because she’s on the plus side. Today, she has overcome the ridicule and is inspiring others to be their “own kind of beautiful”. Her name is Janine Simms, but you can call her Jessie. She is a personal shopper, closet organiser, stylist, and confidence coach for plus-size women.

After growing tired of repeated mockings and having witnessed other women, even her mother, suffer a similar fate as hers, Jessie has been inspired to change the ball game with fashion and a confidence boost.

“I’m passionate about motivating other plus-size women both locally and internationally. I believe that you should love and appreciate your body for who you are and learn how to embrace your curves,” she told Flair.


For her, styling women is just as fulfilling as offering hope and encouragement. That’s why she started exploring her business venture a year ago. And although she has experienced numerous challenges making her name known, she is determined to continue on this path with one aim, to help plus-size women become the best they can be. 

The stylist always makes herself available to those who need her anytime and anywhere. She is only one call away, and is looking forward to securing a physical space where she will be accessible to all who seek her services.

The young fashionista sources gorgeous clothing from designers internationally, such as Fashion to Figure and Ashley Stewart. Currently, she does not have a local partner, but she says she’s working assiduously to get them on board. In addition, she teaches her clients how to mix and match and dress up or down the pieces that are already in their closets. 

She explained to Flair that being plus-size assists in being an expert shopper. That is because she has already found the solution to the problems that other plus-size women are facing. This, along with her sassy, fierce, and dynamic sense of style, sets her ahead of her competitors.

“I know the pros and the cons out there because I have been plus-sized all my life. I know what is trending and I stay up to date with the styles,” she said.

Her sense of style is also inspired by her mother, who she observed while growing up. 


She also founded the Plus Size Community Club, which serves to help her targeted audience achieve their goals. It’s also intended to foster growth and development and, of course, motivate others like her to love their own skin.

Jessie has a number of activities and events planned for the new year, including a retreat for plus-size women.

“Remember, I know about the stretch marks, how uncomfortable it can be walking on the roads, what it’s like to have low self-esteem, the struggle to lose weight. But I’m here to give you a shoulder to lean on. So, trust me,” she said.

For more information on her services and activities, contact Jessie at 1-876-321-4145. 

Story by Rocheda Bartley.

Rocheda Bartley


Rocheda Bartley

Whether it's through her written profiles or quick retorts, Rocheda Bartley has a way with words. Quiet, diligent and observant, she brings balance to the Flair team and never ceases to surprise.

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